Karisma v3 Overview
The Karisma v3 Overview brochure was created to introduce the latest version of the flagship software to radiologists attending the 2012 RANZCR conference. I was responsible for both the copy and design with input from various colleagues.
Karisma for Radiologists
The Karisma for Radiologists A5 sized brochure was also created for a RANZCR conference. The brochure outlines ways in which Karisma saves time for other things, such as leisure activities. The design and copy were both put together by myself.
The simple Karisma Web brochure was used at demonstrations to outline the benefits of the web-based version of Karisma. The front cover shows a sailing scene because Karisma Web can be used from anywhere and the key demographic (Radiologists) are often keen sailors.
Created for Radiology Magazine, this full page advertisement uses an eye catching x-ray image to encourage reading of the copy. The advert was designed to tie-in with the corporate slogan ‘Giving You The Complete Picture’.
25th Anniversary Advertisement
For Kestral’s 25th anniversary, a promotional advertisement was run in Radiology Magazine. Using an archival photograph of CEO Kevin Moynihan, I created an advertisement to help demonstrate how long Kestral had been running a successful business.
As a memorable promotion for a conference, I had these ‘paracetamol packet’ style boxes produced and filled with mints. The packet contains copy about the new scheduling features of Karisma and how they can save users from the usual ‘headaches’.